Product design that cuts through the noise

We help teams ship the right product and keep it competitive. New products validated before you commit. Existing ones modernized before they fall behind.

1 spot open for June
Companies we've worked with
Services

Scoped to where you are.
Not more, not less.

How we work

Three tracks.

Pick the one that fits where you are.

Product Validation

2–4 weeks
Starting at $8,000

For teams about to commit real resources to a new direction. You leave with a validated answer in code, or a clear reason to pivot.

Included
Multiple solution directions, prototyped in code (not Figma)
User validation with 5–8 real users in your target segment
AI stress-test of edge cases and logic
Go / no-go recommendation backed by what we found
Code prototype delivered in your repo, ready to extend
One senior product designer, hands-on from start to finish

Product Evolution

Per sprint
$15,000/sprint

For teams whose product works, but users work around it. You evolve the experience, build a design system, and ship faster than before.

Included
Modernized UX flows shipped weekly
Design system built alongside the product, not retrofitted
User validation of new directions before they ship
Direct collaboration with your engineering team, no Figma walls
Senior product designer and design engineer, hands-on from start to finish

Corporate Site

2–6 weeks
$8,000
Starting at $12,000

For established teams whose digital presence has been outpaced by their real-world growth. We build the bridge between who you are and where you're going.

Included
Positioning workshop to sharpen your message before we design
Custom design tuned to your brand, no template, no Webflow lock-in
Full build in production-ready code, integrated with your CMS
Designed to convert, with performance, accessibility, and SEO baked in
How we work

Three tracks.

Pick the one that fits where you are.

Product Validation

2–4 weeks
Starting at $8,000

For teams about to commit real resources to a new direction. You leave with a validated answer in code, or a clear reason to pivot.

Included
Multiple solution directions, prototyped in code (not Figma)
User validation with 5–8 real users in your target segment
AI stress-test of edge cases and logic
Go / no-go recommendation backed by what we found
Code prototype delivered in your repo, ready to extend
One senior product designer, hands-on from start to finish
Process

From blur to build, in three steps.

01
Interrogate and Prioritize

We start by understanding your business, your users, and what actually matters. We challenge assumptions and cut through noise. Most teams think they need 10 features. We identify the 3 that move the needle.

02
Design in Code

We build real, interactive prototypes in code. Your stakeholders see a product they can use and test, not mockups, not slide decks. No imagination gap. No surprises when engineers start building.

03
Validate and Stress-Test

We put work in front of real users. We stress-test logic with AI. Does it work? Does it make sense? Does it solve the problem? You launch with proof, not just a strong opinion.

Process

From blur to build, in three steps.

01
Interrogate and Prioritize

We start by understanding your business, your users, and what actually matters. We challenge assumptions and cut through noise. Most teams think they need 10 features. We identify the 3 that move the needle.

02
Design in Code

We build real, interactive prototypes in code. Your stakeholders see a product they can use and test, not mockups, not slide decks. No imagination gap. No surprises when engineers start building.

03
Validate and Stress-Test

We put work in front of real users. We stress-test logic with AI. Does it work? Does it make sense? Does it solve the problem? You launch with proof, not just a strong opinion.

Selected Work

Work that did what it was meant to do.

Generative AICreative Software🇺🇸United States

Designing tools that help creators craft stories with AI, not just clips

Active engagement

"The discovery process has been enlightening and has put our assumptions to the test. The coded prototype has been a great tool to engage with our internal team and test users."

Chris Swiatek
Chris Swiatek
Chief of Product & Co-founder, ICVR
ICVR Craftology — generative AI story creation tool, screen 1ICVR Craftology — generative AI story creation tool, screen 2ICVR Craftology — generative AI story creation tool, screen 3
Generative AICreative Software🇺🇸United States

Designing tools that help creators craft stories with AI, not just clips

Active engagement

"The discovery process has been enlightening and has put our assumptions to the test. The coded prototype has been a great tool to engage with our internal team and test users."

Chris Swiatek
Chris Swiatek
Chief of Product & Co-founder, ICVR
ICVR Craftology — generative AI story creation tool, screen 1ICVR Craftology — generative AI story creation tool, screen 2ICVR Craftology — generative AI story creation tool, screen 3
Generative AICreative Software🇺🇸United States

Designing tools that help creators craft stories with AI, not just clips

Active engagement

"The discovery process has been enlightening and has put our assumptions to the test. The coded prototype has been a great tool to engage with our internal team and test users."

Chris Swiatek
Chris Swiatek
Chief of Product & Co-founder, ICVR
ICVR Craftology — generative AI story creation tool, screen 1
ICVR Craftology — generative AI story creation tool, screen 2
ICVR Craftology — generative AI story creation tool, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Helping advisors act on the right opportunity, not just track it

3× more proposals closed
2.5× more assets gathered

"The Omelette team added so much value to the direction of our product and our customer experience. The work they did and backlogged is still being implemented by our team."

Day Wachell
Day Wachell
VP of Solutions, Responsive AI
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 1Responsive AI Prioritize — AI-powered financial advisor workflow, screen 2Responsive AI Prioritize — AI-powered financial advisor workflow, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Helping advisors act on the right opportunity, not just track it

3× more proposals closed
2.5× more assets gathered

"The Omelette team added so much value to the direction of our product and our customer experience. The work they did and backlogged is still being implemented by our team."

Day Wachell
Day Wachell
VP of Solutions, Responsive AI
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 1Responsive AI Prioritize — AI-powered financial advisor workflow, screen 2Responsive AI Prioritize — AI-powered financial advisor workflow, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Helping advisors act on the right opportunity, not just track it

3× more proposals closed
2.5× more assets gathered

"The Omelette team added so much value to the direction of our product and our customer experience. The work they did and backlogged is still being implemented by our team."

Day Wachell
Day Wachell
VP of Solutions, Responsive AI
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 1
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 2
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Turning a passive investor experience into one users actually act on

3× more actions initiated
Churn rate reduced 27%

"His work is meticulous, thoughtful, and beautifully executed. In fact, the designs he completed directly increased the speed of our development team. A real pleasure to collaborate with."

Elliot Stone
Elliot Stone
Chief Executive Officer, Responsive AI
Responsive AI Dash — white-label investor platform, screen 1Responsive AI Dash — white-label investor platform, screen 2Responsive AI Dash — white-label investor platform, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Turning a passive investor experience into one users actually act on

3× more actions initiated
Churn rate reduced 27%

"His work is meticulous, thoughtful, and beautifully executed. In fact, the designs he completed directly increased the speed of our development team. A real pleasure to collaborate with."

Elliot Stone
Elliot Stone
Chief Executive Officer, Responsive AI
Responsive AI Dash — white-label investor platform, screen 1Responsive AI Dash — white-label investor platform, screen 2Responsive AI Dash — white-label investor platform, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Turning a passive investor experience into one users actually act on

3× more actions initiated
Churn rate reduced 27%

"His work is meticulous, thoughtful, and beautifully executed. In fact, the designs he completed directly increased the speed of our development team. A real pleasure to collaborate with."

Elliot Stone
Elliot Stone
Chief Executive Officer, Responsive AI
Responsive AI Dash — white-label investor platform, screen 1
Responsive AI Dash — white-label investor platform, screen 2
Responsive AI Dash — white-label investor platform, screen 3
Testimonials

Word travels.

Working with Gonzalo is easy. His approach to problems always results in simplification, orienting the team's actions to the desired outcome, and optimizing the way the team uses its resources. He is organized, precise, and you can always count on him for help.

Rodrigo Pipoli
Rodrigo Pipoli
Product Manager
Playground

Experiments, sketches, and side quests.

Gonzalo Hernandez
Gonzalo Hernandez
Founder, Omelette Studio

I started Omelette because I kept watching smart teams build the wrong things. Not for lack of talent, but because no one stopped to challenge the brief before they committed to building it.

Most product problems aren't actually design problems. They're prioritization problems. The hard part isn't shipping. It's deciding what's worth shipping. That's what Omelette is for.

Ready to build the right thing?

Book a 30-minute call. No prep. Just a direct conversation about what you're building and whether it's a fit.

Booking for June. One spot remaining.